Caroline and her sisters were insecure about their position Associally, having been raised in relative obscurity in Corsica, cla ssicalcompared to the aristocratic upbringing of Joséphine. There forwas much competition for favour and attention from Napoleon, pro ponentswho’s fondness for Joséphine’s family was seen as a threat theto the interests of the Bonaparte’s. Caroline and Murat would we recontinuously undermine Joséphine’s position, spreading andrumours about her infertility and introducing Napoleon to pre stigevarious mistresses, including Eléanore Denuelle (who would wa slater bear Napoleon a child), triggering events that would sim pleeventually culminate in their divorce in 1810. whi cha result, there was a transition of collective taste towardssimplicity, rejecting the previous century’s penchantelaborate embellishment.Joséphine was one greatof this new look.Like her husband, she understoodvalue of her public image; her choices in clothes and jewelsa conscious strategy evoke ideals ancient GreeceRome, linking it with the current Empire to enhance theof husband’s regime.The ideal of female beautyto model oneself on the ancient Greek sculptures in all theirpurity.Women abstain from any sort of fashionmight pose as a distraction from the female form.Some of t he most avid followers of neo-classical style would dampenthe ir Roman inspired tunics so that the fabric clung to the body. s tark contrast to previous epoque, hairstyles were adoptedthe Greco-Roman world with curls swept off the face,gat hered at the top of the head; the styles became known as à laà la Titus or à la Cérès.NAPOLEON AND ANTIQUITYIn The fascination for neo-classical design reached its zenithfro m under Napoléon Bonaparte’s (1796-1821) regime andhis marriage to Joséphine de Beauharnais (1763-1814). Gre cque, Bonaparte’s rise to power at the turn of the 18th centuryprovided a much needed impetus to the luxury industriescouplefollowing the French Revolution and its aftermath. Morespecifically, we see an end to the terrible hiatus in jewelleryim pressiveworkshops’ output and a renewed interest in this field.were renowned for their lavish entertainmentand extravagant taste.In just six years Joséphine spent ansum of over 25,000,000 francs on andclo thes, far exceeding her designated allowance.The jewellerytra de directly benefited from their appetite for grandeur andwhich had a marked influence on the French court. Na poleon succeeded in reviving the jewellery trade by insistingcourtiers were brilliantly bejewelled.Favoured jewellersNitot, Foncier, Mellerio-Meller, well cameoThis renaissance of luxury craftsmanship was furtherby series national exhibitions staged tovery best of France’s industries.Jewellers beganprosper once again.As a great exponent of Imperial Rome’s methods oflux ury government, Bonaparte sought to underpin his leadership andinfluence through association with the historical and culturalreferences of ancient Rome. tha t A great patron of the arts, heinc luded harnessed them as a tool to serve and further the Empire anddea lers. his objectives, thus establishing and legitimising his authorityas a leader. enc ouraged This was of particular importance given that divine-sho wcase right sovereignty was no longer the legal basis for leadership. to As such, it was imperative that the French public boughtinto the image of a powerful and well governed Empire. Thecountry was therefore presented with highly idealised imagessti mulatedof Napoleon in various heroic poses littered with neo-classicalmotifs. These scenes were usually based closely on depictionsof his highly admired Roman predecessors.origin,En graved gems surged in popularity during this period,by 18th century discoveries and excavationsanc ient sites such as Pompeii and Herculaneum.As a resultof t he 1796 Italian campaign, cameos, many of Greek orwere transported back from Italy to France. Directorate was captivated by the intricate beautycarved gemstones, appreciating each as a miniatureof art in their own right.He also admired the portraitrecognising its potential as a political and diplomaticBonaparte’s portrait was incorporated extensively inthis medium to signal an explicit connection with his rule andvalues of ancient Rome.Indeed, he chose a number offinest examples to be mounted into jewels.We can seethis exemplified in Napoleon’s coronation crown, createdthe official court goldsmith, Martin-Guillaume Biennais. Th e arched crown is studded with a large number of ancientpor trait cameos chosen to emphasise this affiliation with pastrulers.He went on to commission his own likeness tobe carved into stone and distributed in order to bolster publicthe empire.Quintessential Roman motifs, laurelTh e Andrea Appiani’s ‘Apotheosis of Napoleon’ (1807) is a faultlessthe se execution of the propagandistic style of Napoleonic painting,wo rk depicting Bonaparte seated upon a throne, torso bare, with alaurel wreath upon his head. ca meo, His muscular, idealised physiquetoo l. and the toga draped over his legs all nod to ancient classicalsculptures, drawing parallels between himself and the all-the powerful Roman Empire. the‘Napoleon I on his Imperial Throne’ (1806) by Jean-Auguste-Dominique Ingres is another striking example. The crownbyof golden laurel leaves makes a direct link with past RomanEmperors. Napoléon was the new Augustus Caesar and,like him, clearly understood the power of the arts and howRo manto exploit this in order to influence public perception andgenerate admiration for his style of governing.sup port Opposite: Jean-Auguste-Dominique Ingres (1780 – 1867) Napoleon on his Imperial throne, 1806 Musée de l’Armée, Paris 40